What Our Clients Say About Us

The best training program that I have experienced! He is very knowledgeable and will lead you on the right path to be successful in pursuing your career. Highly recommended and very well known! Larry makes you feel important and really knows his stuff when it comes to the sales cycle and the psychology behind it all. If you want to be successful in sales and you need guidance, he is your guy!

My experience with Larry Coco’s Inside Business Development Representative Training Program was overwhelmingly positive. It was clear, concise and gave me practical tools that I could use immediately in my position. I feel the training is a must have experience for anyone looking to improve themselves and enhance their skills in sales. I highly recommend this program.

No matter how tenured you may be, this program is a great informative piece that teaches professional business practices which drive results.

The format is perfect and the techniques invaluable. We don’t take these folks out of the field and we don’t incur the cost of travel and hotels. Keep up the good work!

Thanks again. Your program is a “requirement”. It has always been needed and I am glad I found you when I did.

This program has given my team the right tools for motivation, team building and increased productivity.

Thanks again for such a great program. I thoroughly enjoyed it and got a ton of motivation out of it.

The SCTP provides a good foundation for new rep's as well as great reminders for tenured reps. I would recommend this class for reps in all stages of their career.

Just wanted to say THANKS again for your instruction I came from a dealership where I did not receive any formalized training such as this. I look forward to putting these techniques into action.

I just hit my highest sales number since I have been with the company using the techniques I learned from the Sales Career Training Program, using the 771 letters and the weekly activity point system.

I thought the training was very upbeat and informative. Even though I have been in the business for 15 + years, it was very refreshing to get back to the basics and remind myself of what I wasn't doing. I would recommend this course to the newbie's as well as and more importantly the "Seasoned" reps.

Your program has really helped me to understand the sales cycle and what is necessary to have a successful outcome. I feel more confident in asking for the appointment, commitment, etc. Thanks Larry, this information has proven invaluable.

Simply put, this is the best and most impactful training program available in our industry.

This is one of the best programs I have come across in my 29 year career. Thanks for the opportunity to participate.

The Leadership Management Program has been a program that is worth attending. It is so nice to have training that you really feel is worth your time and effort. Having the weekly meetings is super because you have time to digest the information before taking it to the street.

I feel that the information in this program, as long as it is applied, can go a long way to making the individual a better person, mentor, coach, and leader. I feel that the webinar series is a much better approach as it gives you a week to actually apply what was discussed.

The leadership program provided me with the tools necessary to drive those areas I need help with. I would recommend this program to all.

The idea of sectioning this off and spoon feeding it to our group over 10 weeks has been highly effective, the model works; learn it – then apply it.

There is no doubt about it. Any sales manager, business owner, or service manager could get a lot out of the program.

This class has been head and shoulders above the rest. A good part of that is your outstanding ability to lead the class and keep everybody on their toes, never knowing if you are going to be called on next to participate.

I like the combination of the videos and then the follow up training. I would recommend this for anyone in our industry except I don’t want to help the competition.

I liked everything about the program. I actually looked forward to each of the webinars and learned new ideas and reinforced old ones. I would recommend it to any new or seasoned Sales Manager.

The materials are highly relevant and are resulting in some significant changes in our sales dept.

The format allows me to comprehend change in manageable segments as opposed to a 2/3 day 'info overload'. I now have a Plan for the Plan, am better organized, and my reps are showing the same through increased activity, both in action and accountability.

The management leadership program has brought clarity to my new position that I did not have before.

You as an instructor have been very on point, focused, and informative. I personally learn more in a fun and energetic forum. Lastly, I have been over the years to every seminar, training, motivational speaker etc. I have enjoyed and benefited from this webinar the most by a wide margin.

The Sales Management Program has helped me tremendously. I like the ability to preview the videos in advance. I am able to prepare for our discussions and later review the topics from our sessions. Another takeaway is hearing from the different levels of management attending our sessions.

I would recommend to owners as well as new and established managers. I always take something away and enjoy the information. I like they way you have presented it. The format is perfect, we don't take these folks out of the field and we don't incur the cost of travel and hotels. Keep up the good work.

The concept that your reps are your “major accounts” really strikes deep.

I found this program to be one of the best and most useful of my professional training experiences.

I really found the program to be beneficial as it helped our group “sharpen our saw”. Early in my career, I learned that “the old is forever new” and your program allowed us to have meaningful conversations about what we could do better (many of the topics we had previously been taught but we just had stopped using them). The pace of learning the chapters a week at a time and as a group was extremely beneficial.

I do want to say your Sales Management Leadership Program has exceeded my expectations. The subject matter hits a bullseye with what I face every day. Each session brings clarity and solutions to everyday challenges. The course has helped me rethink my role and how I relate to my sales team in order to increase productivity and their sales success. The weekly webinar meetings are lively and engaging.

This is the training format for today’s fast paced business!

The SMLP program delivers a banner return on investment.

It really makes you look at change.

The program’s value has been seeing, in writing, a roadmap for success.

I have personally recommended to each of my dealer principals that all Sales Managers should take this course.

One item that really brings out the clarity is that Larry makes sure that we each have a personal “take away’ from each session.

We enjoyed the management program. I felt it gave us clear direction that we were looking for as well as a bench mark compared to best practices.

The emphasis on measurable activity tracking has gone a long way toward eliminating the drama that was stealing my time and limiting my effectiveness as a manager.

This type of format does allow us to remain in our office (reducing cost) and still allows us to interact with others in our industry. Times are changing in our industry and we have to explore other ideas and ways of doing business. Your program I believe brings a different approach to the fundamentals.

Your class is very results oriented and helps set valuable priorities as well as decision making guidelines that achieve specific desirable results. You are exactly what the Doctor ordered and I would highly recommend this class to anyone in management. This is probably the most valuable twenty hours of training that I have had since college (that was a long time ago). You are a gifted guy Larry and I hold a high regard for you.

The Management Leadership Program was excellent! It brought me a wealth of insight as to how a good dealership should be run.

A management program of this nature should be a requirement for any management team on an on-going basis. Whether it is to get the "back to basics" organization and priority lists in order or to add fresh, more current ideas to a company plan, the value is immense. The key to Coco Training is precise detail to specific concepts.

Larry is the constant professional. He has helped us develop quality reviews, a total comprehensive new hire training, and has made numerous phone calls and additional efforts to make sure his “Best Practices” are actually being implemented by my managers. All this is pure value that Larry delivers well beyond what we pay him to do.

As owners, we need to be reminded of the fundamentals of recruiting and sales management. Larry covered these topics and more, with easy to follow delivery. His constant invitation for attendees to comment and question, kept the meeting interactive.I'm definitely looking forward to the next Larry Coco webinar.

Thank you for all the new concepts you have introduced to our sales team. There is nothing better than being accountable to “the coach”.

Larry does a fabulous job and I get rave reviews on his interactive and value-added style. On behalf of Ricoh and the participating dealers I want to thank you for helping us to become better. YOU are appreciated.

It seems the meeting is extremely attractive for many dealers. Thank you for your great contribution.

With your coaching our planned redesign of our sales system is already far more successful than we could have imagined.

The tools that I’ve learned are incredible and I can now see how some of the bigger competitors run their businesses and how we can get a bigger slice of the market.

I have had a chance to participate in the Best Practices series and they have been both informative and great!